Archive for July, 2010
Mail Fatality Rate
How much do you know about Mail Fatality Rate? Well you’re about to discover everything you need to know and the six simple steps that you can start to get a higher response rate for every marketing piece you send out. This is critical if you want to get motivated sellers and get to these motivated sellers before the competition!
Best of all I’m going to show you how to do it without adding to your cost or changing what they say. But first I need to make a confession I’m a mail murderer. Yeah that’s right I’m a mail murderer. Every time I walk to the end of my driveway I get a big stack of mail. As I walk back to my house I tear up letters rip up pieces of marketing material postcards without even looking at them. About 50 of my mail never even makes it into my house never even gets read don’t judge me because you probably do the same thing. more importantly. So do your homeowners; the ones you want to make deals with. Yeah they’re doing the same thing. The letter you send out to them yep it may be next. But I’m gonna show you how you can beat the mail fatality rate
DID SOMEONE SAY “MAIL MURDER”?
Well what is the mail fatality rate? You’ve seen all the statistics before about how many pieces of mail solicited and unsolicited people receive every day. You know about it yourself every time you go to the mailbox and you have to rifle through all these advertisements you didn’t ask for just to get to the stuff you actually want. Americans get pounded mail. The mail fatality rate of how much mail actually gets destroyed before it even gets read. Letters that you send out to get to homeowners looking for motivated sellers are no different.
Now that’s a pretty frustrating thing to think about. You’ve written this great letter with this great solution in there. You spent all this time to find this motivated seller and your letter gets destroyed before it even gets read. It’s so important it forms the top of what’s called your Real Estate Marketing Funnel. At the top this funnel is very wide representing how many people you attempt to contact. It gets narrower and narrower representing how many people open it read it respond to it set up an appointment and eventually a motivated seller signs a deal with you. That forms the funnel where at the bottom drips out that deal. Up at the top is the open rate how much of the marketing stuff you send out that’s actually opened.
The more we can optimize this the more that just like in a regular funnel the bottom part is gonna pour out for you and that means more deals.
A motivated home seller is getting pounded with past due notices on credit cards and utility bills threatening letters from mortgage companies. I’ve seen sometimes a hospital bill arrive in triple quadruple in just one day. So you’re trying to and get a marketing message through to these homeowners who are getting even more junk mail than the average American. If you’re gonna get through to them you’re gonna have to beat the mail fatality rate.
ALL THAT JUNK
So what does junk mail look like?
From someone you don’t know: It’s a person or business you don’t recognize
Bulk Mail: It looks like something that was mass produced.
Cold Impersonal: Form letters or electronic postage
Looks like other Junk: We all know what junk looks like. If your marketing message fits into that stereotype you’re not getting past the garbage can!
Now that we understand what to look for we can start to overcome it with the six simple secrets to beating the mail fatality rate.
SECRETS TO BEAT IT
Envelope Size: Instead of the standard 10 envelope try using the greeting card size. It greatly increases your odds of being opened.
Envelope Color: White is the color of death in this business. Bright colors draw the eye and pique curiosity. These usually come from friends or family inviting you to events.
Stamp Choice: There are so many great choices at the post office nowadays from Harley Davidson to Yoda. Pick a theme. Why would you go with the boring old stamp?
Center Address: Hand address the envelope. It draws the eye and it looks more personal.
Return Address: Stay away from address labels and always put a person’s name not a business.
Personal Touch: This is the most important. A handwritten note on the front or back makes a huge difference. Even something simple like “For you Bob” with a little smiley face would go a long way. It doesn’t take much time and it makes the presentation more personal. When it becomes personal people are more inclined to respond.
PRIZE INSIDE
I want to introduce you to a higher technique when you’re using a marketing strategy to your homeowners called “The Prize Inside” technique. It’s a great way to get motivated sellers! You put something in your envelope that it looks like a prize something a little bulky it a bit of a shape maybe even a little weight to the letter you send out. This technique drastically improves how often your letters and your marketing pieces get opened. Pens and pencils don’t really work very good cuz you can feel them. Unless they want a free pen it still goes right in the trash. Tie it into your letter. I once got this spectacular marketing piece and inside of it there were a bunch of teeth on a string the headline of the letter was like “Hey Damian I feel like I’ve been trying to pull your teeth” That letter got read.
So we’ve covered 6 simple secrets to overcoming the mail fatality rate; from the strategic way you choose your envelope size your envelope color the type of stamp you use to not only how you address it to your sender but also the return address you use and also putting on that personal touch. All these will have a huge impact in improving your open rate which is gonna improve your response rate and all without increasing your cost or the amount of work you’re doing. That means less money spent more motivated sellers more deals and more dollars at the end of the day!
About the writer:nbsp;nbsp;Damian Lanfranchi has pioneered the R.E.I. DoneForYou Deals System the only automated multimedia video marketing system that lets investors get deals with no work.Every week he educates 1000′s of investors with his revolutionary techniques.http://www.dont-tell-mom-i-invest.com/
Know Your Rights When Hiring A Moving Company
Hiring a moving company to pack your items is a good decision especially if you do not know how to pack fragile items.nbsp;However before hiring one here are some helpful items that you need to know about moving companies.
When hiring a moving company you need to consider your budget. Look for a professional moving company that will accommodate your budget. You also need to know your responsibility and rights when hiring a professional moving company.
Under the federal law professional moving companies have the right to inspect your packages your boxes and even cartons. It should declared the items you are shipping.
There are packages for some moving companies where you can pack your items and they just shift the boxes and package to your new home.nbsp; However packing your items does not save your privacy because under the federal law the moving company is obliged to check all your packages.
Moving companies drivers and carriers need to know the items that are being shipped. They make sure they are not shipping anything that is illegal like explosive items dangerous items. Anything that looks suspicious is being checked by moving companies.
In return as a client of a moving company you have the right to have a copy of their inventory list of your packages. Make sure their list matches your items. Federal agencies regulate all moving companies for your own protection. All documents and lists the moving company provides you must be kept in a safe place until you are able to move successfully to your new home and have unpacked already.
A good moving company is transparent to its prices and packages. They put everything into writing although they do not usually provide estimates. However if you could get one make sure to secure their estimates into writing.nbsp; This is to have an idea on your bill later. Do not be afraid to ask questions especially the additional charges that might occur during transit.nbsp;
As their client you have the right to ask for a binding estimate of how much the total charges would be. This binding estimate provides an estimated amount of the maximum charge for the service they will render. Charges may be lower but it should never be higher than their initial estimation of charges in your binding estimate document.
Extra charges should be clear in their receipt and binding estimate document that they will give you prior the transit. Usually there is an extra charge when you want to have a faster service. It will be cheaper if you plan the date when you move. A few weeks notice is enough to inform your moving company.
Ask for estimates and include the services that these moving companies offer.
Verify the qualifications as well as experience of the moving companies. Don’t just pick the company that is offering the best services at the best deal. Consider also their experience and qualification.
Make sure that the company offers insurance for your things. This will ensure getting some compensation for your broken things.
It may be true that relocating requires a lot of hard work. But this will always signify a new beginning of a new part of your life. And this new beginning will be successful if planned well with a moving company.
About the writer: Nobles Pond is one of the premiere 55 communities in Delaware that provides a home and a community that promotes safe and healthy active adult living.
Jamaica Real Estate Is A Solid Investment Despite World Economic Crisis
Jamaica Real Estate is a Solid Investment despite World Economic Crisis
“Uncertainty in global financial markets has created a surge for more solid investments” says Edwin Wint President of the Realtors Association of Jamaica. Mr. Wint goes on to say in a recent press release that “real estate is a stable and concrete investment and the global economic fallout is increasing demand for property in Jamaica.” The Association recently staged its First Annual Expo under the theme “Secure Your Future with Real Estate”. The publishers of the Jamaica Real Estate Guide were there providing their valuable resource for all homebuyers and investors of Jamaican Real Estate.
Over on the North Coast of the Island developments are abound with Solis The Palmyra Resort amp; Spa offering 277 apartments and 11 villas at prices ranging from US500000 for a studio to US3.5 million for a beachfront villa. There is also the Colony at Half Moon with plans for development of 30 private villas. Richmond Development in St. Ann offers a World Class Residential Community with units starting at US195000. These developments have been marketing heavily to overseas clients who are looking for a tropical getaway that is in close proximity to the U.S. There are more than 300 International flights coming into Sangster International Airport in Montego Bay weekly and there are no restrictions to foreign ownership of Real Estate in Jamaica. In addition to easier access to beachfront property in Jamaica than in the U.S. Jamaica Real Estate is quite an attractive investment.
On the financial side of things latest numbers from the Planning Institute of Jamaica in their report of Mortgages issued in Jamaica from NHT NHDC Building Societies Life Insurance Companies and Credit Unions indicate that the volume and value of mortgages disbursed declined. The total number of mortgages disbursed fell by 8.2 to 8553 during January September 2008 compared with January September 2007. This is a turnaround compared with the continued annual increases recorded in volume and value of mortgages disbursed. The number of mortgages disbursed went from 10 556 year ending December 2006 to 12 469 year ending December 2007 according to the report. The value of disbursed mortgages amounted to 31595 million for the year ending December 2007 this compared with the 25563.9 million disbursed for the year ending December 2006.
INFORMATION INFORMATION INFORMATION
In order to make an educated decision when investing in any commodity you need information. It is no different for Jamaica Real Estate. The Jamaica Real Estate Guide aims to be a friendly and informative partner for prospective homebuyers and investors. The latest issue which was featured at the Realtors Association Expo 2008 at the Hilton Kingston Hotel on November 23rd has an article about Mortgage basics a handy mortgage worksheet and a checklist of items for a loan application. Additionally readers will find the usual delivery of full colour listings by Real Estate brokers and developers who promote their listings actively in this handy resource guide.
The Jamaica Real Estate Guide which was first published in 2006 started with the mandate of being a partner to the Jamaican Homebuyer arming them with information about local real estate trends and the home buying process. With the demand increasing for Jamaica Real Estate from the local population and the Diaspora so has the readership of the guide. The publishers of the Jamaica Real Estate Guide responded to demand by increasing the distribution of the magazine from 3000 to 20000 copies in print per issue. In addition the website was redesigned to allow for free online viewing of the magazine. Response to the new website feature has been great with downloads coming from Countries like Australia Bermuda Canada Denmark and of course the USA Canada our very own Jamaica and other neighbouring islands.
About the writer:nbsp;nbsp;Founder and Publisher of The Jamaica Real Estate Guide published by Butterfly Publications which I own. The Jamaica Real Estate Guide is the only magazine of its kind that serves the Jamaican Real Estate Marketplace. It is a quarterly real estate shopping guide showcasing Jamaica Real Estate listings Home buyer information and advice in an attractive full color glossy digestsize format.
Check out our website here Visit our website here: www.jarealestateguide.comSeasoned Marketing Executive with experience in New Product launches in the publishing Fast Food Restaurant Pet Supplies and Direct Mail Industries.
